Dating site MySingleFriend has announced the appointment of Creature of London to produce its first TV advertising campaign.
The appointment for the site, created by TV presenter Sarah Beeny with the idea that people’s best friends write their dating profile, comes following a competitive pitch.
The brand has previously worked to promote itself online, but has decided to add TV advertising to the mix.
Dan Shute, managing partner of Creature of London, said: “MySingleFriend is one of the best known brands in the UK dating market, and one of the few that appreciate that dating, online or offline, is ultimately about people. We’re extremely excited to be working with them.”
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