Ebay

eBay unveils new Pinterest-esque website

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By The Drum Team, Editorial

October 11, 2012 | 3 min read

eBay has updated its website to include new features and enhancement, in a style similar to that of Pinterest.

The new style of the website was designed to lead to a ‘cleaner, contemporary look and feel, be more intuitive and offer convenient ways to browse and purchase’

The site update comes as the brand’s new logo also goes live.

Devin Wenig, president of eBay marketplaces, said: “Today we begin to introduce a series of significant new features and enhancements for our customers. We’re delivering a cleaner, contemporary look and feel; a more intuitive, convenient way to browse, decide and buy – both globally and locally; and a new personal way to curate your own shopping experience and discover items perfect for you. These new experiences will be rolled live in the coming weeks in the US and around the world in the coming months. Additionally, our new logo goes live today. Together, these changes and more reflect the new eBay and our evolution as a marketplace that connects the world to the things they need and love—anytime, anywhere.

“Technology is revolutionizing the way people shop, and eBay is shaping the future of commerce. In the next few years, the $10 trillion global retail market will be transformed. And consumers will enjoy unprecedented access and convenience. eBay will be at the center of this revolution for consumers. Blending the best of offline and online shopping, we will deliver products and experiences that surprise and delight, defining a new way to shop.

“The future of commerce is personal, driven by data. Search results and recommendations are no longer enough. Consumers want insight. And they want personal, curated selection that is relevant to them, controlled by them. Consumers want experiences that are not intrusive but inspiring, experiences that don’t dictate but guide and assist, in ways that feel authentic and natural. We want to make moments of inspiration instantly shoppable. This is what eBay is poised to deliver.

“The future of commerce is mobile. It’s increasingly multichannel via any connected screen. Consumers want to move seamlessly across devices, through any shopping environment. A laptop, a phone, a tablet or TV … a store window, kiosk, or fitting room … a shopkeeper or sales associate who knows who you are and what you want. This is how consumers will connect to the things they need and love. Not online or offline. Just shopping, anytime, anywhere.

“This is the future of commerce. Welcome to the new eBay.”

What do you think of the new eBay? Do you prefer the old style or the new style?

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