The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Creative Round-Up: Magnus Voll Mathiassen, Pentagram, Steven Bonner, Mash Creative, Akos Papp, Jessica Hische and Paul Buckley, Mother New York, Music, Pencil Studio, Love

Author

By The Drum Team, Editorial

October 11, 2012 | 5 min read

The Drum brings you a round-up of some of the latest interesting creative work.

Submit work to feature in the magazine and online Insight section. Contact Thomas@thedrum.com to have your work considered.This creative round-up features Norwegian graphic designer and illustrator Magnus Voll Mathiassen’s Rap Face portraiture study, Steven Bonner designs for Nike’s Fall/Winter 2012 range, The British Fashion Council's work with branding agency Music, and creative agency Love's collaboration with Chinese artist Chen Xingxing on its latest packaging for Diageo’s Johnnie Walker whisky.
Norwegian graphic designer and illustrator Magnus Voll Mathiassen’s Rap Face portraiture study includes Jay-Z, Kanye West and Snoop Dogg.
Harry Pearce and his team at Pentagram have created the identity to introduce John Lewis’s new contemporary range of products for modern day living. Using a bespoke dual keyline typeface for the word ‘House’, Pearce and his team have created a simple, bold identity for the brand. The type sits in a circle on a plain background, using white and yellow as the primary colours.
Steven Bonner designs for Nike’s Fall/Winter 2012 range, including a version of the iconic ‘Just Do It’ slogan stack, drawn in a stylised graffiti style, and The Airmax 95.
Photographer Tom Solo commissioned Mash Creative to create a versatile identity that could be used across various touch-points including a CMS portfolio website, stationery and other print collateral. The subtle logo marque was created within a circular holding device imitating the Leica S2 viewfinder – Solo’s weapon of choice.
Postcards From Above is the Tumblr project of art director Akos Papp, which sees modern technology meet nostalgia, with Papp editing aerial images from Google Maps to make them look like antique postcards.
Penguin has launched Penguin Drop Caps, 26 collectible hardcover editions of classic books with a specially illustrated letter of the alphabet by type designer Jessica Hische. The design for the books was created in a collaboration between Hische and Penguin art director Paul Buckley.
Mother New York has helped Maison Gerard communicate its contemporary edge with printed materials, typography and photography. The identity speaks to the tradition of the Deco period as well as to Maison Gerard’s high-end clientele.
The British Fashion Council has worked with branding agency Music to evolve the way it promoted London Fashion Week, with Music proposing that leading fashion designers create a series of bespoke visual pieces to be interpreted across all event and marketing collateral. Scottish designer Jonathan Saunders was one of the first to create the branding visuals.
Pencil Studio was commissioned by the National Trust to produce an innovative visitor guide for Arlington Court, Barnstaple, and created a passport relating to the travels of Miss Chichester, the last owner of Arlington Court, who went on a world tour from 1920-1921. Visitors use the passport as a guide, stamping the passport at key locations.
Creative agency Love has collaborated with Chinese artist Chen Xingxing on its latest packaging for Diageo’s Johnnie Walker whisky - a limited edition design to mark the harvest Moon Festival being celebrated by the Chinese this month.

Trending

Industry insights

View all
Add your own content +