Channel 4 has recruited Fallon’s Chris Bovill and John Allison as joint heads of 4creative.
The pair were previously creative partners at Fallon, where they developed the Cadbury’s Spots V Stripes campaign and the Skoda Cake advert.
They will be tasked with leading the in-house agency which produces the through-the-line activity for Channel 4, Film4, More4 and E4, taking over from Tom Tagholm who stepped down as creative director earlier this year.
Dan Brooke, chief marketing and communications Officer, commented: "Chris and John are wunderkinds of their generation in advertising. They'll be to TV like ships are to water and lead our hugely talented home grown team to wonderful new creative lands."