BBH lands a big job for Dove but Ogilvy 'is not being fired' says Unilever

BBH has landed another biggie from Unilever. A project for Dove Men+Care, is to be handled by its London and New York offices.

Dove: BBH gets a bit of the action

Dove's main agency is Ogilvy but a Unilever spokeswoman in London said Ogilvy was not being fired.

"We are currently working with BBH on a project for Dove Men+Care," the spokeswoman confirmed to AdAge. The assignment BBH is working on is believed to include a TV campaign.

"We collaborate with many different agencies across the Dove portfolio depending on the task or media channel," said the spokeswoman.

" Ogilvy continues to be a highly valued partner on all aspects of the Dove brand."

BBH has worked for another Unilever personal-care brand, Axe, but not on Dove. BBH also works globally for Unilever products Omo and Surf and Vaseline.

Ogilvy handled the launch of Dove Men+Care with a Super Bowl commercial in 2010, described by AdAge as "attention-grabbing". In Europe, Ogilvy, Paris, has been handling the Dove Men+Care account.

The assignment is a bit of good news for BBH New York where there were layoffs just two weeks ago after account losses.


Noel Young

Former editor of Sunday Mail in Glasgow and Group Managing editor of Daily Record and Sunday Mail. Now Boston-based US correspondent for UK newspapers including Daily Mail, Mail on Sunday and Sunday Post. Material also syndicated by Edit International in Florida. US editor for The Drum.

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