10 October 2012 - 8:03am | posted by | 0 comments

Spoof video takes the fizz out of Coca-Cola as Alex Bogusky returns to ads

Coca-Cola executives have been left fuming following the release of a parody video which takes the mickey out of their iconic polar bear mascots.

The anti-fizzy drink video sees Alex Bogusky, former driving force behind Crispin Porter + Bogusky, dramatically visualises the side effects of too much sugar laden carbonated juice.

The Real Bears depicts a family of the mammals nursing a litany of health problems; notably papa bears erectile dysfunction and Type 2 diabetes, which forces him to have a ‘grizzly’ leg amputation.

A final scene from the video shows the family draining their drinks into the Arctic.

Bogusky said: “You know the American diet has gone the wrong way when it's considered normal to drink massive amounts of liquid candy. This is a cultural wake-up call."

Coca-Cola’s Susan Stribling retorted however: “This is irresponsible and grandstanding and will not help anyone understand energy balance. It also distorts the facts while we and our industry partners are working with government and civil society on real solutions."

Bogusky used to work with Coca-Cola while at CP+B it should be noted.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Launching SPLYT with a Social & Media Splash

29/05/2015
Rooster cut through the crowded taxi and sharing economy...

A new collaboration for Zatchels

29/05/2015
What happens when one of the world’s most respected...

Typosaurus - Website Spell Checker

27/05/2015
Spelling Errors. Extinct.  Are you a voracious verbivore or...

Cutting Through The Cards, Candy and Clutter with Savanna Serenades

25/05/2015
Valentine’s Day is a holiday that sees increased spending...

Search campaign increases revenue by 492%

21/05/2015
Hobbycraft had been investing in PPC for a while, but spend...