Repucom tasks Charlie Dundas with spearheading UK growth strategy
Repucom, the sports research and consultancy firm, has announced the appointment of several key figures as part of wider efforts to boost growth.
Running the UK office will be Charlie Dundas, formerly of MediaCom and MediaCom Sport, who will be joined by fellow MediaCom exec Svenja Simon and Ed Wooller, an ex Mindshare employee.
Dundas will be tasked with leading a 45-strong team and is charged with increasing revenues whilst providing greater insight and intelligence to clients and adding value to its sponsorship tracking services.
The role will also require close liaison with global management.
Repucom is currently launching a new consultancy service which will be headed by Wooller which will assist clients in managing and monetising their sport and entertainment investments.
Simon joins the team as global head of media, a post which entails evaluation of key sponsorship data.
Dundas said: “Sports sponsorship has grown up in the last 10 years and to justify its place on the marketing schedule brands need quality data, great insight and understanding of what it can deliver. By building the Repucom team, we’ll be beZer positioned to help rights holders, agencies and brands truly understand the power of sport.
“Our new recruits combined with the experience of the IFM Sports Marke9ng Surveys and Repucom teams will enable us to provide unrivalled insights into the way that sport delivers value to both brands and rights holders.”