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Granny McIntosh unveiled in campaign by Denvir Marketing

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By The Drum Team, Editorial

October 10, 2012 | 1 min read

Food brand McIntosh has unveiled a new campaign with Denvir Marketing and photographer Euan Myles, featuring ‘Granny McIntosh’.

The ready meal and pie range will be promoted by Granny McIntosh, featuring the tagline 'Traditional meals just like your Granny made, only faster’, as the brand aims to increase brand awareness across Scotland.

Ian Clarke, sales director at McIntosh, said: "We are delighted with our 'new-look' Granny McIntosh; she embodies the character and spirit of the McIntosh brand. The campaign itself sums up our ethos and aim to produce delicious, traditional, Scottish meals and pies that fit around everyone's busy lives."

Denvir creative director Phil Sanderson came up with the concept of the Granny McIntosh campaign, while Euan Myles took the photos for the campaign, which will include national press, radio and a door to door campaign.

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