#firstworldproblems campaign aims to raise awareness of real problems for WATERisLIFE
Charity WATERisLIFE is looking to raise awareness of the problems that some people in the world face by showing people in Haiti reading tweets sent using the hashtag #firstworldproblems, such as ‘I hate it when my house is so big I need two wireless routers’.
The campaign, created by DDB New York, features the tagline "Help solve real problems".
Matt Eastwood, chief creative officer at DDB New York, said: "We're not setting out to humiliate people who have used the #FirstWorldProblems hashtag.
"Rather, the project encourages people to think before they tweet. There are much more important problems in the world than not getting a hot-enough latte in the morning. By highlighting real world problems we hope to encourage people to give to those in real need."
A film crew from DDB travelled to Haiti, reading aloud a series of #FirstWorldProblems tweets, with each resulting response video being tweeted to the original #FirstWorldProblems author with a call to action to donate to help solve real problems.
Kristine Bender, executive director of WATERisLIFE, said: "We were very excited when the team approached us with this idea.
"People are becoming desensitized to suffering and we needed to enter the social space with a provocative approach to get those who are lucky enough to have simple things such as water, food, and shelter to reflect on their 140 characters and support causes like WATERisLIFE."
Content created with:
DDB Tribal
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