Fashion and lifestyle website Handbag.com strikes a pose with new design
Fashion and lifestyle magazine Handbag.com, part of the Hearst Magazines offering, has undergone a revamp following research into the influences and purchasing habits of 25-34 year old women.
The research led to a new logo being introduced, as well as the editorial sections and interactive functions being improved.
Mango Saul, Handbag.com editor, said: “I’m delighted to unveil the new look handbag.com and through unique and inspirational editorial content mixed with new interactive channels and daily treats, we will be spoiling our users every day. We have totally reinvented handbag.com and designed the site with our users’ needs and demands in mind. From the high street to high end, the new handbag.com speaks to fashion conscious women who want to live their lives to the full.”
The website, built in-house, was created to feature responsive web design, to allow easy navigation across a range of devices.
New ad formats have been integrated into the site including sponsorship of the daily news feed and editorial content.
Rebecca Miskin, Hearst digital strategy director, said: “It is an exciting time for handbag.com and by launching the brand across multiple platforms we are responding to the changing ways our users are consuming their favourite content across a wide range of devices. We believe handbag.com will continue to be a hugely successful brand, as well as offering our commercial partners exciting and innovative digital solutions.”