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Starbucks appoints Vodafone’s Danielle Crook as VP of marketing and category

Starbucks has appointed Danielle Crook to the newly created role of vice president of marketing and category for EMEA.

Starbucks welcomes Vodafone's Danielle Crook to the team

Crook joins from Vodafone where she held the role of brand director; where she was responsible for the ‘Yoda’ campaign in the UK, as well as the customer loyalty programme.

Michelle Gass, Starbucks EMEA president, said: “[Crook’s] experience and creative vision will help Starbucks continue to tell our story across the region.”

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The Drum is a global media platform and the biggest marketing website in Europe. We produce The Drum magazine, 30 awards and events and manage The Drum Network which aims to make independently minded agencies more successful. We also help brands find the right agencies to work with through the Recommended Agency Register (RAR).

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