Relationship support charity Relate is to run a Men’s Health campaign in partnership with Men’s Health Forum, having appointed Big Communications with its development.
Set for release in January, the creative will be based around the use of infographics in order to simplify decisions men need to make around their existing relationships.
Activity will run across digital and outdoor media.
Jon Marchant, client director for Big commented: “This is a milestone campaign for Relate especially as it’s the first time that they are specifically targeting men. The campaign that we’ve developed for Relate aims to help change perceptions that they are only relevant for married couples with relationship issues. We’re confident our work will strike a chord with young blokes who could do with a bit of help, but are worried about what their mates will think.”