Mediterranean ingredients and snacks specialist, Olives Et Al, has appointed TDA to conduct a strategic review of its marketing activity.
The direct marketing agency will now set to work identifying and developing potential growth markets for the brand. The objective of the review is to find ways to refine and streamline the brand’s marketing activity; this will involve in-depth analysis of its current customer base including direct sales, mail order and B2B sales.
It is expected that online activity will become more sophisticated, covering business as well as retail customers. A CRM strategy will also be developed for both consumer and trade relationships.
Co-founder of Olives Et Al, Giles Henschel, commented: “Olives Et Al’s success has been beyond our wildest dreams and now it is time to take a step back and think about how we want to grow the business in the future.
“TDA’s innovative ideas, rooted in sound strategic direction, have impressed us from the outset, and the agency is the ideal partner for this new stage of our journey.”
Heather Westgate, chief executive at TDA, added: “It is a real treat to work directly with an entrepreneur like Giles. His passion for Olives Et Al is infectious and we are excited about the potential of this project to elevate the brand to a whole new playing field.”