Comedian James Corden is the star of a new spoof advert for development organisation Sightsavers, ‘The Feel Bad Four / James Corden’, shot by Rankin.
The ad, launched today ahead of World Sight Day on Thursday, hopes to use comedy to raise awareness of the issue.
Rankin said: “Charity campaigns are saturated with negative images so this film is about making people connect with something, being honest and human. For the project I suggested that we went for something positive instead and James was the perfect man for the job. I love James, we wrote the script with him in mind. He is a great actor, friendly and funny.”
Susan Adams, director of UK funding and marketing at Sightsavers, said: “Sightsavers wanted to create something that was completely different to anything we’ve done before. But at the same time we wanted to highlight the shocking facts about avoidable blindness and the work that Sightsavers is doing to stop this.
“To have both Rankin and James Corden support us with this project is incredible. We hope that the public enjoy the film, but more importantly, help stop people from going blind by sharing the video or making a donation.”