Heineken has revealed its latest campaign offering which has aimed to tap into the growing interest in the accessible heritage cider category.
The ‘Good Times Should Be Reserved’ campaign has been launched with heavyweight PR support and a major sampling campaign for its premium craft cider, Symonds Founder’s Reserve.
Created by integrated marketing agency Aesop, the initiative will run in beacon outlets in October and November and feature branded glassware and bespoke point of sale materials.
It has also been backed by mystery shopper activity rewarding bar staff for POS displays and product recommendations.
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