Dairy Milk has announced that it is set to launch a new chocolate bar with Oreo this month, with HyperNaked to target the 1.3million social media fans of Cadbury Dairy Milk and 1.5million fans of Oreo.
The product, which sees the two Kraft brands combine, will feature pieces of Oreo cookie coated in Dairy Milk chocolate.
As well as through social media, the launch will be promoted through Dairy Milk’s Joyville digital platform.
Matthew Williams, marketing activation director at Kraft Foods, said: “Combining these two extremely popular brands to create Cadbury Dairy Milk with Oreo seemed like a natural fit and offers a unique taste combination for fans of both original products.
“We are extremely excited to be bringing together two such iconic brands and we can’t wait to see the reaction from consumers.”