BIMA’s national D Day (or Digital Day) campaign to educate high school and college students about digital careers through hands on advice takes place across the UK tomorrow. Over 1800 students, in nearly 70 schools, will be visited by a digital agency that will mentor the students and raise awareness of their career options.
During the one-day event the schools will be challenged to design a mobile app, an innovative digital solution, a social media campaign, web coding, or multimedia content in order to win prizes.
Winners of the challenges will receive a prize for their school ranging from 100 Raspberry Pis (a credit-card sized computer that connects to a TV and keyboard), tours of Sky Studios and a one-year subscription to The Drum for teachers that participate. The agency that mentors the overall winner will also receive a BIMA Award.
Live updates will be provided on the school’s progress throughout the day on The Drum’s website and we’ll also be visiting local High School, Govan High, to give direct updates on how they’re getting on with their partner agency, Spider Online.
Andrew Henning, chair of BIMA’s education team, commented: “We need to raise awareness of this great industry so students can begin planning a career in an industry that until now hasn’t been highlighted at schools and colleges.”