The Drum Awards for Marketing - Extended Deadline

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By The Drum Team, Editorial

October 8, 2012 | 1 min read

Meccabingo.com has announced the launch of its latest multi-channel marketing awareness campaign, featuring four 20 second TV ads created by Gravity London with media planning and buying by Carat.

Each of the four ads in the seven-figure campaign promotes a different feature: the free bingo ‘Newbie Room’; Meccabingo.com’s loyalty scheme; how customers can even play whilst on the move with their mobiles and Apple iPad; and some of the exclusive games available to Meccabingo.com customers.

Tom Gough, marketing manager for Meccabingo.com, said: “The campaign highlights some of the things we do at Meccabingo.com to give customers a little treat.

“From our loyalty scheme to free bingo for new players, Meccabingo.com also offers a variety of different games which can either be played at home or on the go.”

Bingo

Content created with:

Gravity Road

Gravity Road is a creative company that believes in Time Well Spent.

We exist to create things that people want to spend time with - ideas that audiences...

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Carat UK & Rubber Republic

Welcome to Carat, the world's leading independent media planning & buying specialist and the market-leader in digital and non-traditional media solutions.

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