Iglo Group to review European ad account
Iglo Group, which trades as Birds Eye in the UK, has announced that it will be undertaking a review of its continental European ad account.
The review will not include the UK, but will cover Central and Eastern Europe, Austria, Belgium, France, Portugal, Germany and the Netherlands.
An Iglo spokesperson said: “We believe it’s good practice to review supplier relationships every so often.”
BBDO Proximity, the incumbent agency, is expected to repitch.