Harvester signs up to distribute mobile vouchers using Apple Passbook

Restaurant chain Harvester has signed up to be one of the first UK advertisers to let customers who have iOS6 on their iPhone to download vouchers directly to Apple Passbook, so they are available to redeem immediately in any Harvester.

The vouchers, which can be downloaded from a microsite, offers Harvester customers £5 off a £30 spend, with the vouchers able to be redeemed in-store using mobile digital coupon specialist Eagle Eye’s POS redemption technology.

Helen Worrall, marketing manager at Harvester, says: “The benefit of having one central point to digitally distribute and redeem vouchers in real-time means we have more control and visibility over our marketing campaign performance.”