Electrical retailer Dixons is to close its online store tomorrow, after just six years trading online, according to reports in The Times.
It follows the departure of the Dixons brand from the High Street six years ago in the face of increasingly vociferous competition from the likes of Amazon.
Instead the retailer will focus exclusively on its Currys and PC World brands.
Dixons UK chief executive Katie Bickerstaff told The Times: “We want customers to have a seamless, multichannel experience that’s device-agnostic, whether they’re at home or in-store or on the move.
“We don’t see a place for Dixons.co.uk where we have our Currys.co.uk and PC World UK.
“We have done fantastic amounts of work to make sure we have fantastic pricing. I’m confident it’s the right thing to do.”
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