British carpet manufacturer, Brintons has appointed Grayling to handle a corporate communications programme in the UK and US following a competitive three-way pitch handled by the PRCA’S FAPRA service.
The account will be led by managing director of Grayling’s corporate and financial practice, Mary Whenman, and Sophia Harrison, director of financial and professional services at the agency.
Don Coates, group managing director at Brintons, commented: “said: “We are looking forward to working with Grayling – their fresh approach, senior counsel and creative ideas made them an obvious partner and the chemistry and fit was just right.”
Whenman added: “Brintons is a great British brand which needs to re-establish itself as an iconic brand on the global stage.
"We will be working with the senior management team to help build faith and pride in their corporate reputation and support their plans for international growth.”