Audi UK has released its latest app to support the launch of its latest model, the new A3. Created with mobile marketing company, Somo, the app allows users to experience the A3 at home.
The app uses augmented reality to allow users to resize and rotate a virtual A3 to see how it would look on their driveway; users can also choose their ideal colour, view technical details, request a test drive or brochure, and find their local Audi retailer. Using the iPad’s in-built gyroscope function users can also use a 360 degree visualiser to explore every part of the car’s interior.
The app’s release coincides with Audi’s cross-media advertising push to promote the A3 across print, outdoor and online. Somo has also created an interactive mobile rich media ad using the same ‘inside the A3’ visualiser function as the app.
Audi’s national digital manager, Hugh Fletcher, commented: “For a car as important to Audi as the All New Audi A3, it was essential that we enabled our fans, customers and prospects to experience the new model without having to rely upon going into a Centre.
“The iPad application is a perfect way to experience the exterior and most notably the interior changes that have been made. Using this new app they can sit in their current car, and overlay the new A3 interior to explore and understand its brilliant new features as well as visualizing the All New A3 on their drives.”
Maani Safa, global innovation director at Somo, added: “In the spirit of Audi’s philosophy, ‘Vorsprung durch Technik’ (progress through technology) we’ve used the latest in augmented reality to bring the A3 to life like never before.”