It has been reported kids TV channel Cartoon Network is considering apps and games as the first port of call for original content rather than TV in an effort to create a digital brand that would rival Angry Birds.
The announcement came at the MIP Junior Conference in Cannes where the network president and chief operating officer Stuart Snyder said: “I don't think everything has to be created as a show. Things can be developed as shorts, they can start as games, they can start as apps…
“That is the nature, more and more, of where the business needs to think of itself.”
However, he went on to say that at the moment this was not the sole route Cartoon Network would be taking: "Through our TV Everywhere efforts, we know it's critical to get our content to kids as often and on as many different platforms as possible," which includes an app allowing children to watch videos and live television while simultaneously playing games via a split-screen interface on their iPad.