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Campaign Rihanna

Rihanna takes to Twitter to unveil new perfume ad

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By The Drum Team, Editorial

October 6, 2012 | 1 min read

Rihanna has revealed the ad for her latest perfume, Nude, by sharing the campaign image with her 26 million followers.

She tweeted: “Here is my new add for a brand new fragrance #NUDE !!!”

“Make sure you smell sexy, especially naked, this fall”

Back in May she used Instagram to announce she was launching a new fragrance and to give fans a taster of what they might expect from the campaign with a series of “nude” images.

Campaign Rihanna

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