Walkers ‘Deep Ridged’ crisps, a new brand of the popular snack, has come under fire following reports that individual packets can contain as few as five whole crisps –buried amidst a mound of crumbs and broken bits.
Crisp connoisseurs have taken to Twitter to voice their anger over investigations finding that a maximum of just 13 crisps (and a minimum of 11) were found by the BBC’s Watchdog in 28g Deep Ridged multipack bags.
The paltry portions contradict an advertising message from Walkers claiming that the new line is ‘less susceptible to breakage’ as they contain additional cushioning.
By contrast a veritable abundance of crisps can be munched in a multipack of standard Walkers salt & vinegar crisps, with an average of 32 whole crisps, despite tipping the scales at 2 grams under the deep ridged variety.
The affair now has its own hashtag, #crispgate, prompting brand ambassador Gary Lineker to tweet: “Yikes! I’m told I’ve been on watchdog! I guess that’s not good. Is it too many crisps or not enough crisps? It’s generally one or the other.”