Social Buzz Awards 2012 finalists announced including campaigns from Chevrolet, Castrol, 02, BMI Baby and Paddy Power
The finalists for this year's
The awards, which aim to celebrate the best marketing social media campaigns from the UK, will be announced on 28 November at Arsenal’s homeground The Emirates.
Judging this year’s entries were Jonathan Beeston, director of new product innovation, EMEA for Adobe AdLens, Paul Fabretti, former digital director for Brazen PR, Jae Hopkins, head of communications at Butlins, Sedge Beswick, global social media executive at ASOS.com, Nick Jones, deputy director for communications, digital – Prime Minister’s office & Cabinet Office, Vincent Boon, chief of community at GiffGaff, Jeremy Waite, former head of social strategy for TBG Digital, Peter Briffett, managing director UK for LivingSocial, Martin Harrison, senior planner at Huge and Jamie Riddell, creator of BirdSong.
The judges discussed their views on the creation of a good social media marketing strategy while at the judging last month.
Also sponsoring the event will be media law firm Sheridans.
More information on the awards can be found at The Social Buzz Awards website.
The full list of finalists can be viewed below:
Best use of Twitter
NOMINATION
Company: AMVBBDO
Client: DORITOS
Title: TWITTER BOMB
NOMINATION
Company: MEC
Client: Paramount Pictures UK
Title: Tintin: #tintinpremierelive
NOMINATION
Company: Mindshare
Client: Three Mobile UK
Title: #ThreePassTheParcel
NOMINATION
Company: Parlophone
Client: Parlophone
Title: Blur: Under the Westway single launch
NOMINATION
Company: Paddy Power
Client: Paddy Power
NOMINATION
Company: Telegraph Hill
Client: Mentorn Media/BBC Three
Title: Telegraph HIll: The Power Bar
Best use of Facebook
NOMINATION
Company: 383 Project
Client: Chevrolet
Title: Make it Happen
NOMINATION
Company: 1000heads
Client: Skype
Title: Say it with Skype
NOMINATION
Company: Agency Republic
Client: Beiersdorf
Title: NIVEA Wrapped In Friendship
NOMINATION
Company: Fusion Unlimited
Client: Halfords
Title: Boardman Bikes Britpack
NOMINATION
Company: M&C Saatchi Sport & Entertainment
Client: Castrol
Title: Ronaldo Live - Facebook fans test Ronaldo to his limit
Best use of Group / Community
NOMINATION
Company: CareersinAudit.com
Client: CareersinAudit.com
Title: Careers in Audit LinkedIn Group
NOMINATION
Company: MadeByPi
Client: Channel 4
Title: Battlefront T4 Campaign
NOMINATION
Company: Nelson Bostock Group
Client: 505 Games
Title: Killing Hitler. Launch of Sniper EliteV2
NOMINATION
Company: Positive Digital
Client: Lindeman's
Title: Reading Between the Wines
NOMINATION
Company: Salons Direct
Client: Salons Direct
Title: Social Extensions - A Home for Hair and Beauty
NOMINATION
Company: Testify Digital
Client: The MOBO NOMINATIONs
Title: The Best Newcomer - A World First. No Ad Budget. Proven ROI.
NOMINATION
Company: Which?
Client: Which?
Title: Which community drives national campaigns? Which? Conversation’s!
Best use of Check in / Location Based Services
NOMINATION
Company: 383 Project
Client: 383 Project
Title: BrumDished
NOMINATION
Company: 1000heads
Client: Nokia
Title: Gift Machine
NOMINATION
Company: MEC
Client: Bourjois
Title: Find The Bourjois Belle
NOMINATION
Company: ScotRail
Client: ScotRail
Title: ScotRail's Facebook geolocation apps
Best use of Photo sharing
NOMINATION
Company: 383 Project
Client: 383 Project
Title: BrumDished
NOMINATION
Company: Rabbit
Client: bmibaby
Title: My Europe
NOMINATION
Company: WaterAid
Client: WaterAid
Title: The Big Dig
Best use of Video
NOMINATION
Company: ais London
Client: O2
Title: O2 Academy TV
NOMINATION
Company: Euro RSCG London
Client: Citro
Title: Citro
NOMINATION
Company: Fusion Unlimited
Client: Halfords
Title: Halfords extend the reach of TV through online
NOMINATION
Company: Hope&Glory
Client: O2
Title: O2 Santa: Creating a Digital Grotto
NOMINATION
Company: Nuko
Client: The Coalition For Equal Marriage
Title: Homecoming
NOMINATION
Company: Samsung
Client: Samsung
Title: Sport Doesn't Care Who You Are
NOMINATION
Company: UM London
Client: Burton's Biscuit Co. (Wagon Wheels)
Title: Out of This World
Best Blog
NOMINATION
Company: 383 Project
Client: 383 Project
Title: BrumDished
NOMINATION
Company: Paddy Power
Client: Paddy Power
Title: Best Blog
NOMINATION
Company: Reading Room Ltd
Client: Pernod Ricard
Title: Developing a taste for The Glenlivet through content marketing
Best Innovation
NOMINATION
Company: Bloom
Client: Anglian Home Improvements
Title: Using Clarity to Grow Results for Anglian Home Improvements
NOMINATION
Company: Farrell Heyworth
Client: Farrell Heyworth
Title: Like overhearing conversations in a pub.
NOMINATION
Company: Nelson Bostock
Client: Buddy Media
Title: Buddy Media
NOMINATION
Company: Net Natives
Title: Big Top Social CMS
NOMINATION
Company: NJF Group International Ltd
Client: NJF Group International Ltd
Title: NJF Group International Ltd
NOMINATION
Company: Testify Digital
Client: The MOBO NOMINATIONs
Title: The Best Newcomer - A World First. No Ad Budget. Proven ROI.
Best Copywriting
NOMINATION
Company: Opta Joe
Client: Opta Joe
Title: @OptaJoe
Best Mobile Campaign
NOMINATION
Company: Kazoo PR
Client: Samsung
Title: ‘Take Part’ with the Samsung Hope Relay app
COMMEDNATION
Company: McCann London
Client: Microsoft Xbox
Title: Kinect Star Wars app
NOMINATION
Company: Paddy Power
Client: Paddy Power
Title: Best Mobile Campaign
Best Social Media Customer Service Strategy
NOMINATION
Company: First TransPennine Express
Client: First TransPennine Express
Title: FTPE First class customer service
NOMINATION
Company: ScotRail
Client: ScotRail
Title: Improving Scotland
NOMINATION
Company: Stagecoach Group
Client: Stagecoach Group
Title: Just the ticket! Stagecoach Bus steering customer service online
Best Socially Responsible Initiative
NOMINATION
Company: 77
Client: Sony Europe Ltd.
Title: Creating communities for the future
NOMINATION
Company: andsome
Client: ITV
Title: Move On Up
NOMINATION
Company: Shelter Scotland
Client: Shelter Scotland
Title: Reclaim Your Fees
NOMINATION
Company: Starcom MediaVest Group
Client: Tetley Tea
Title: Tetley Tea and Farmers First Hand
Best Consumer / FMCG Social Media Strategy
NOMINATION
Company: ASOS
Client: ASOS
Title: ASOS SUMMER SALE
NOMINATION
Company: Blonde Digital
Client: IRN-BRU
Title: Snacking on IRN-BRU Social Content
NOMINATION
Company: Greenlight
Client: www.newlook.com
Title: 7 Days 7 Dresses
NOMINATION
Company: PeeIndex
Client: Ford
Title: Ford targets social media influencers
NOMINATION
Company: STEEL
Client: Greggs
Title: Greggs Superstar Doughnut NOMINATIONs
NOMINATION
Company: Starcom MediaVest Group
Client: Tetley Tea
Title: Tetley Tea and Farmers First Hand
NOMINATION
Company: TBG Digital
Client: Dettol
Title: Clean my profile
NOMINATION
Company: Whitespace
Client: Tennents Lager
Title: Like Tennents
Best Travel/leisure/Sports Social Media Strategy
NOMINATION
Company: 383 Project
Client: 383 Project
Title: BrumDished
NOMINATION
Company: Caliber Interactive
Client: First Choice
Title: Conflict of Pinterest
NOMINATION
Company: Fusion Unlimited
Client: Halfords
Title: Facebook Cyclist Fan Page - Boardman Bikes
NOMINATION
Company: MEC
Client: Lloyds Banking Group
Title: Lloyds Local Heroes
NOMINATION
Company: Origin Creative
Client: Manchester United
Title: How Does Manchester United Gain Global Advocates And Remain ‘Special’ To Its Fanbase?
NOMINATION
Company: Prodo Digital Marketing
Client: North Wales Borderlands
Title: Treasure Hunt Triumph!
NOMINATION
Company: Rabbit
Client: bmi
Title: The Pinterest Lottery
Best Public Sector Social Media Strategy
NOMINATION
Company: Civil Service
Client: Civil Service
Title: Civil Service Fast Stream Facebook Project
NOMINATION
Company: Met Office
Title: Sharing the weather when it matters
NOMINATION
Company: Origin Creative
Client: British Council
Title: What Happened When The Public Sector Embraced Global Social Media-Savvy Teens
NOMINATION
Company: twentysix
Client: Pass It On
Title: NHS Blood & Transplant
Best Retail / E-Commerce Social Media Strategy
NOMINATION
Company: 1000heads
Client: Skype
Title: Say it with Skype
NOMINATION
Company: Cake
Client: IKEA
Title: IKEA: A Truly Social Shopping Experience
NOMINATION
Company: Cake
Client: Carphone Warehouse
Title: Carphone Warehouse: A Social Media Wonderland
NOMINATION
Company: Diffusion
Client: Mothercare
Title: Getting mums to tell mums to shop at Mothercare
NOMINATION
Company: Fusion Unlimited
Client: Halfords
Title: Halfords Trial in F-Commerce
NOMINATION
Company: Handpicked Media
Client: Karen Millen
Title: How Karen Millen engaged with over 332,000 potential consumers online
Best Charity / Not for Profit Social media Strategy
NOMINATION
Company: MumPanel
Client: CLIC Sargent
Title: Connecting bloggers and CLIC Sargent
NOMINATION
Company: The National Trust for Scotland
Client: The National Trust for Scotland
Title: Virtual Easter Egg Trail
NOMINATION
Company: The National Trust
Client: The National Trust
Title: Planning for People - putting people at the heart of planning with the help of social media
NOMINATION
Company: Which?
Client: Which?
Title: Consumers call the shots on Which? social channels
Best Financial Sector Social Media Strategy
NOMINATION
Company: Cuckoo Design
Client: Devitt Insurance Ltd
Title: Keep Britain Biking
NOMINATION
Company: MadeByPi
Client: first direct bank
Title: first direct benefit from improvements in online customer services
NOMINATION
Company: Threepipe
Client: Borro
Title: Our Money Making Ideas
NOMINATION
Company: Threepipe
Client: Ericsson Money
Title: Launching Ericsson Money to the Filipino Community
Best Professional Sector Social Media Strategy/Campaign
NOMINATION
Company: Duncan Gibbins Solicitors
Client: Duncan Gibbins Solicitors
Title: Duncan Gibbins Solicitors Use Social Media To Provide Support For Law Students
NOMINATION
Company: Walker Smith Way solicitors
Client: Walker Smith Way solicitors
Title: Friendly and approachable law - challenging the perception of solicitors
Best B2B Sector Social Media Strategy/Campaign
NOMINATION
Company: 1000heads
Client: Royal Mail
Title: Real: The Physical Network
NOMINATION
Company: M2M & Edelman PR
Client: Hewlett Packard
Title: HP Business Answers Community
NOMINATION
Company: Salons Direct
Client: Salons Direct
Title: Cutting Edge - Social Media for the Salon Industry
NOMINATION
Company: Threepipe
Client: Borro
Title: Our Money Making Ideas
NOMINATION
Company: Yomego
Client: Auchentoshan
Title: Auchentoshan Switch - how a small whisky brand took on the big boys and won
Best Integrated Campaign
NOMINATION
Company: 1000heads
Client: Nokia
Title: Nokia: Dark Knight Rises
NOMINATION
Company: ais London
Client: Sony BMG/Syco
Title: Save the 1Day
NOMINATION
Company: Momentum / EI@UM
Client: Kinect For Xbox 360 / Microsoft
Title: Xbox Kinect Dance Central 2 – Social Media, Product Placement, Media & Sponsorship
NOMINATION
Company: ODD
Client: Dr. Martens
Title: #FIRSTANDFOREVER
NOMINATION
Company: Paddy Power
Client: Paddy Power
Title: Best Integrated Campaign
NOMINATION
Company: Publicis
Client: Tourism Ireland
Title: Tourism Ireland’s “Escape the madness” campaign
NOMINATION
Company: Revolver Entertainment
Client: Revolver Entertainment
Title: Iron Sky Day
NOMINATION
Company: Tayburn
Client: Chewits
Title: Mastering the Chewieverse
NOMINATION
Company: Whitespace
Client: Tennents Lager
Title: Like Tennents
Best User Generated Content
NOMINATION
Company: 1000heads
Client: Royal Mail
Title: Real: The Physical Network
NOMINATION
Company: 383 Project
Client: Mecca Bingo
Title: Bingo Lingo
NOMINATION
Company: 383 Project
Client: 383 Project
Title: BrumDished
NOMINATION
Company: 383 Project
Client: Chevrolet
Title: Make it Happen
NOMINATION
Company: Rabbit
Client: bmibaby
Title: My Europe
Best Crisis Management
NOMINATION
Company: Webfusion
Client: Thomas Costello
Title: When a DDoS strikes, it
Best Use of Insight / Monitoring
NOMINATION
Company: 1000heads
Client: Nokia
Title: Nokia: Agora
NOMINATION
Company: Farrell Heyworth
Client: Farrell Heyworth
Title: Like overhearing conversations in a pub.
NOMINATION
Company: Stagecoach Group
Client: Stagecoach Group
Title: Seismic: Stagecoach Social Media fr Customr Experience and Insight
In-House Client Team of the Year
NOMINATION
Company: Farrell Heyworth
NOMINATION
Company: Opta
NOMINATION
Company: The Royal Mint
NOMINATION
Company: Parlophone
NOMINATION
Company: Salons Direct
Social Media Agency of the Year
NOMINATION
Company: 383 Project
NOMINATION
Company: 1000heads
NOMINATION
Company: abundant
NOMINATION
Company: Rabbit
NOMINATION
Company: TBG Digital
NOMINATION
Company: Telegraph Hill