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McCain gives chip lovers a high five in JCDecaux campaign

McCain Food has decided to celebrate those who have chips for dinner in a £3.5m campaign by giving them a high five.

The campaign, which also includes 21 different ‘personalised’ executions, was planned and booked by PHD and Posterscope with creative by BMB.

The posters at JCDecaux sites and bus stops is designed to celebrate the anticipation of eating chips in a light-hearted way and encourage consumer engagement, with those who high five the bus posters receiving money off vouchers for McCain Home Chips.

Featured by The Drum