McCain Food has decided to celebrate those who have chips for dinner in a £3.5m campaign by giving them a high five.
The campaign, which also includes 21 different ‘personalised’ executions, was planned and booked by PHD and Posterscope with creative by BMB.
The posters at JCDecaux sites and bus stops is designed to celebrate the anticipation of eating chips in a light-hearted way and encourage consumer engagement, with those who high five the bus posters receiving money off vouchers for McCain Home Chips.
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From Facebook: Michael Koenka - That's more like a low five. Or, a Hi-Five for 8 year olds. The latter being a scary proposition for the health & wellbeing of UK kid
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From Facebook: Mel Gaffney - High five for bacteria and viral transmission in the season of colds and flu! Does it come with a now wash your hand notice?
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