BIMA Awards 2012: Who made the shortlist?
At the British Interactive Media Association (BIMA) End of Summer Bash the shortlist for the 2012 BIMA Awards, which The Drum partners, was announced.
Hailed as the most “diverse” in recent years, finalists have included heavyweights such as AKQA, LBi and Profero through to smaller agencies like Sagittarius Marketing and Jollywise Media and The Mill.
Here’s a look at who made it this year:
Battle of the Brands
Brandon Generator — LBi
Get Well Soup — We Are Social
Say it with Skype — 1000heads
Xperia Studio — LB
Business to Business
Brookson Connect — Mando Group
DBA In Space — The Mill
Medtronic - Innovating for Life iPad app — Seven
PPL Website — ORM
TimeSaver — The Partners
Corporate
British Gas Online Account Management — British Gas, Waste Creative, iProspect, Outside Line
Fullers Pub Builder — Sequence
GetCash — Nile, SapientNitro and Monitise Group
Halifax Home Finder — Grapple Mobile
Vodafone Retail Application — Detica
WeAreMaersk — LBi
Entertainment
Kaiser Chiefs Bespoke Album Creation Experience — Wieden+Kennedy and Specialmoves
Pottermore — TH_NK
Save the 1Day — ais London
The Amazing World Of Gumball Character Creator — Waste Creative
Wonders of the Universe — the OTHER media
Leisure and Culture
Ask Alfred — Weapon7
BBC Sport website relaunch — BBC Sport
GetSomeHeadspace.com — Sagittarius Marketing / WIP / Anna Charity
Visit Cornwall — Nameless
Wondermind — Preloaded & Martin Percy
Public Life
Alcohol Relapse Prevention Project — d2 Digital by Design Ltd
Live From The Clinic — Maverick Television
The Blind Email — Elvis
The V&A Website Redesign — the OTHER media
1000 Faces of MS - World MS Day 2012 — We Love Digital
Advertising
Brandon Generator — LBi
It's All Lies, They're Not Even Square — glue Isobar
Love stuck? — Profero
NikeFuel Station — AKQA
Community Building
Get Well Soup — We Are Social
Nike Academy — AKQA
Pottermore — TH_NK
Save the 1Day — ais London
Direct Marketing and Targeted
British Gas Q4 Campaign: Unique use of Weather + Location data — iProspect
Love Your Wardrobe — Indicia
MINI Royalty — LIDA
Snap A Napper — LIDA
Education and Outreach
BBC Bitesize Max & Molly games — Splinter Design
The Collins Dictionary — the OTHER media
Wondermind — Preloaded & Martin Percy
Wonders of the Universe — the OTHER media
Engagement
#FIRSTANDFOREVER — ODD
Nike Academy — AKQA
Save the 1Day — ais London
Tesco Real Food — Reactive
Xperia Studio — LBi
Games
Bank Job Head To Head Game — Remarkable Television (an Endemol Company) & Chunk Games
Fallen City — Big Robot
Green Ops - Command a Commando — WCRS/Engine
LEGO Hero Factory — 4T2
The Numtums Games — Plug-in Media
Integrated Campaign
Escape the Map — AMVBBDO
Say it with Skype — 1000heads
Sharp FanLabs — Work Club
Wetherspoon Connect — OgilvyAction London
Mashups
Foxes Live: Wild in the City — Windfall Films and Numiko (website build)
Mad World — Mint Digital
NikeFuel Station — AKQA
Mobile
DK: The Human Body App — AKQA
Domigoals — Big
GetCash — Nile, SapientNitro and Monitise Group
My HealthChecker, My MoleChecker and My SelfChecker iOS Apps — Maverick Television
The Design Museum Collection for iPad — twentysix
Wonders of the Universe — the OTHER media
Multi-Platform
Bank Job Head To Head Game — Remarkable Television (an Endemol Company) & Chunk Games
Dell festival tour — TBG Digital
Olive the Ostrich — Plug-in Media & Blue Zoo
Tree Fu Tom — Cbeebies/Blue Zoo/Tree Fu Tom
Self-promotion
Brum Dished — 383 Project
Gallery of Mo — twentysix
Mill Touch — The Mill
The Torchbox Christmas Choir — Torchbox
Social Media
Get Well Soup — We Are Social
Nike Academy — AKQA
Queen Extravaganza — Outside Line
Save the 1Day — ais London
Say it with Skype — 1000heads
The Muppets - Never Ending Mahna Mahna — Jollywise Media Ltd
Student
Authentic Amoy — Helen Parry & Thirza Prentice
Peace One Day — Martin Headon and Olly Wood
Tetley Social — Rosie Lewis & Danielle Mensah
Try drugs — Amar Marwaha & Arvid Härnqvist
Viral
Kaiser Chiefs Bespoke Album Creation Experience — Wieden+Kennedy and Specialmoves
Pass the Parcel — Profero
Say it with Skype — 1000heads
The Catch — Weapon
Chris Kempt, Chair of the BIMA Awards and MD of Kempt, commented on this year’s shorlist: “Most of the names you’d expect to see on the list are there but we’re also delighted with the number of less well-known agencies nominated by our judges. It underlines the strength and diversity of UK digital and shows once again how BIMA is ahead of the curve in recognising upcoming talent.”