Stagecoach has unveiled a campaign, created by Studio North, for its Unirider ticket, in time for students going back to university.
The Unirider ticket allows student customers’ unlimited travel at any time on all of Stagecoach and Magic Bus’ most popular and busiest routes.
Karen Coventry, marketing manager at Stagecoach Manchester, said: “Unirider is a strong brand amongst students in Manchester but we know that getting it on the radar for new students is vital to its long term success. We asked our existing customers what they liked about Unirider and we were then able to ensure the key message of it being ‘essential to students’ was central to all our print and web based communications.
“We are pleased with the results so far and we will be in a position to conduct a full analysis in November once the initial sales period closes.”
The campaign is now rolling out across Manchester and includes bus advertising, posters, leaflets, online advertising, affiliate marketing, email marketing and exhibition stands at key university buildings.
Richard Lowe, senior account manager at Studio North, said: “Starting a new uni course can be a daunting prospect and travel is a must. Unirider is a great option so our job has been to spread that message across the student community.”