Premium multiplatform music video distribution service MUZU.TV has awarded Unanimis the contract to sell its video advertising formats in the UK. The Orange owned digital advertising network will now manage UK premium video sales for MUZU.TV.
MUZU.TV has a legal catalogue of over 100,000 official artist videos and provides bespoke opportunities for brands to engage with music fans. MUZU.TV currently provides content from all four major record labels in addition to independent labels.
Advertising opportunities are primarily focused on pre-roll and video in-skin formats on MUZU/TV and across its extended distribution network. Brands can also take advantage of bespoke solutions to strengthen their association with music such as branded music players and branded live streams.
MUZU.TV is currently available across a range of platforms including Xbox, Sony and Samsung Connected TV’s and is rolling out across other Connected TV and set top boxes from late 2012 and into 2013.