Glue Isobar founder Mark Cridge joins BERG London
Mark Cridge, founder of Glue Isobar, has taken the role of director of consulting at design agency BERG London.
Cridge, an inductee of the Digital Hall of Fame last month, left Aegis owned Glue Isobar in June.
Of his appointment, Cridge commented; “BERG already command a hugely influential following within the global design and tech community and the recent launch of Little Printer has created an almighty buzz online. It is incredibly exciting for me to get back to directly helping clients make better products and services.”
He joins as BERG releases its latest smartphone product, called Little Printer, which highlights news, puzzles and gossip from friends through the development of a personal newspaper.
Matt Jones, principal for BERG said; “Mark’s experience from the world of advertising will be invaluable to us as we continue to develop more of our own digitally connected consumer products and work in partnership with our clients to unlock the innovation potential within their own organisations.”
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Isobar is dentsu’s global creative agency focusing on building a differentiated offering around Strategy and Innovation, Product and Experience, Brand Design &...
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