UK-based experience design agency, Foolproof has announced the acquisition of Singapore based user experience agency, One to One Global Pte. Ltd. The take-over cements Foolproof’s growth ambitions in Asia and establishes an operational hub for the region.
Co-founder of Foolproof, Peter Ballard, commented: “This is a really exciting time for the user experience market in Singapore and Asia as a whole. Businesses are increasingly turning to user experience as a means of gaining competitive advantage.
“By adding a local team in Asia, Foolproof acquires valuable knowledge, experience and an appreciation for regional nuances, all of which are essential for optimising user experiences in local markets.”
Evelyn Lee, who has headed-up the Singapore team for the last eight years, added: “This is great news, both for our teams and for our clients. Foolproof shares our philosophy and values, including the paramount importance of involving customers throughout the digital design process.
“Becoming part of Foolproof means we’re now well placed to grow the business significantly, both in Singapore and across the rest of Asia.”