4 October 2012 - 9:18am | posted by | 0 comments

Dr Pepper UK launches Facebook app with Blast Radius

Dr Pepper UK launches Facebook app with Blast RadiusDr Pepper UK launches Facebook app with Blast Radius
Dr Pepper UK launches Facebook app with Blast Radius
Dr Pepper UK launches Facebook app with Blast Radius

Dr Pepper has unveiled a never-ending Dr Pepper Facebook app, created by Blast radius, which allows fans to add their own video of them taking a swig from a Dr Pepper or Dr Pepper Zero to create an endless chain.

Each users takes the can from the right, sips it, and passes it on to the left in order to create the ‘never-ending can’ effect, with links to good, bad or embarrassing content scattered between the sips.

Blast Radius was given the brief to create a digital social experience centred on the concept of turning potential embarrassment into a positive outcome.

Andrew Ferguson, creative director at Blast Radius, said: “’What's the worst that could happen' is iconic and we really wanted teens to experience it first hand in front of their friends and other Dr Pepper fans. Creating an endless video chain allowed us to make the experience both personal and greater than the sum of its parts within the same execution.”

Kate Bleyer, brand innovation manager at Dr Pepper, added: “Conceiving and implementing a campaign that brings the Dr Pepper brand and its core creative idea to life, while engaging our teen target audience in a personal and sharable manner is a hard task – but Blast Radius absolutely delivered and we're thrilled and can’t wait to see the results.”

Don't miss out... Get your Social Media news by email

See all specialist newsletters

20 related companies from Profile Hub, The Drum's modern marketing directory:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

BWP gets colourful with K3

18/09/2014
K3 approached BWP Group to help them design and build a...

dlc - Responsive website

17/09/2014
dlc is the UK’s leading, independent debt recovery firm,...

Ecommerce Solution for B2B and B2C Retailer

16/09/2014
Talking Tables provides high quality party decorations for...

Peak Scientific Innovation - Brand Communications for US Market

16/09/2014
Peak Scientific is a leading Scottish gas generator...

Messages in the Deep

16/09/2014
“Messages in the Deep” tells the remarkable tale of the...