Co-operative Energy has appointed performance network, Affiliate Window for the launch of its affiliate programme. In partnership with media agency, MediaCom, Affiliate Window plans to strategically align Co-operative Energy’s performance marketing activity with its overall digital plans.
This will include leveraging the strength of the channel to raise brand awareness and provide a cost-effective route to market. The affiliate programme aims to drive growth for the brand and become an integral aspect of its online strategy.
Head of affiliate sales for Co-operative Energy, Tom Hoines, said of the appointment: “Their [Affiliate Window] experience and scale make them an ideal choice to help us promote our difference.”
“We are delighted that the brand has chosen Affiliate Window as their sole network for affiliate activity,” added Anjulie Truong, client services manager for Affiliate Window “as a new player to the industry we look forward to strategically working with Mediacom and Co-op Energy to welcome a broad range of publishers onto the programme, to increase brand awareness and generate incremental value while aligning their performance activity with other online channels.”