Supermarket giant Sainsbury’s has reported an uptick of 4.3% in total sales for the second quarter and a 1.9% increase in like-for-like sales, excluding fuel.
Non-food items helped to lead the charge, notably with the successful launch of the new Denim Shop format, leading to sales of jeans doubling year-on-year.
Commenting on the results chief executive Justin King, said, "This has been a unique and special summer, during which we have delivered another quarter of good sales, outperforming the market in what remains a challenging retail environment.
“We are seeing the benefit of our ongoing investment in our own-label ranges, particularly by Sainsbury's, which is growing at its strongest rate in recent years, and our Taste The Difference range, which is seeing near double-digit growth. Our own label penetration is increasing at a faster rate than any of the major supermarkets; a testament to the investment we have made in the quality of our products.”