In a bid to grow its target audience and widen its existing customer base Leeds Shopping Centre, The Core, has selected integrated marketing agency, Turn Key, to lead the brand in a new creative direction.
Turn Key is now poised to roll out a string of innovative campaigns throughout 2013 with the first phase including brand development, retailer presentations, a new website design and external signage.
Advertising will also begin early next year to introduce Turn Key’s bold, bright and integrated campaign.
Head of marketing at Turn Key, Mike Robinson, commented: “With the retail sector in Leeds growing with upcoming developments, individual retailers and shopping centres need to be more competitive to make their brand stand out.
“The Core rebrand is a great opportunity for us to use our expertise and deliver creative, eye-catching results. We can’t wait to get stuck in!”