Heinz is looking to prepare customers for cold weather by launching its Winter Warmerz campaign.
The creative for the campaign, which will run throughout retailers, shows staples of the Heinz brand, including cream of tomato soup, baked beans and spaghetti hoops wrapped up in winter hats and scarves.
Tracey Rogers, Heinz shopper marketing development manager, said: “As the long and cold winter nights begin to draw in and you are seeking warmth and comfort, the ‘Winter Warmerz’ campaign will remind consumers that when it starts to get cold, ‘IT HAS TO BE HEINZ.’
“By adopting a multi-media approach and building on the success of the previous ‘IT HAS TO BE HEINZ’ campaigns, we are confident shoppers will be inspired to enjoy the Heinz ranges this winter.”
The campaign will roll out this month.