Angry Bitches wins The Drum's Pussy Riot Appeal

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By The Drum Team, Editorial

October 3, 2012 | 3 min read

It's all over bar the appeal. After a round of frantic online voting The Drum can now announce the verdict for its Pussy Riot challenge.

Regular readers will know that we invited the industry to create merchandise that might ultimately help the Pussy Riot three – who are currently languishing in a Russian prison for performing a punk prayer at the alter of the main Russian cathedral in protest at links between the Orthodox Church and President Putin.

The treatment Maria Alyokhina, Nadezhda Tolokonnikova and Yekaterina Samutsevich received was – many argue – politically motivated and certainly disproportionate to the offence they were originally accused of. Many saw it as an attack on freedom of expression.

So what more appropriate a community to rally to this cause than the creative industry, which is built on the very values that are being undermined by the Russian authorities.

We invited the industry to suggest how they could harness the Pussy Riot fame to create products that could ultimately be made, and sold to help the Pussy Rioters.

And entries came in from all over the world including the UK, Spain, Ukraine and – perhaps most significantly of all – Russia itself.

The Drum then put these contenders to a poll and are now in a position to announce the top five by votes. So in first place, and outright winner of the competition itself is:

1. Angry Bitches game

Turn Key's designer Carl Holderness decided to go down the App route to appeal to a greater market – this fun and quirky take on Angry Birds gives users the chance to take control of the 'slinkyshot' aiming directly at the enemy to take them down. Each level gives user the chance to gain special powers to unleash 'pussy power'.

2. Imprison a Generation poster

Marcus Gibb and Jordan Brown, final year creative advertising undergraduates at Newcastle College, designed this poster based on the London 2012 motto 'Inspire a Generation'. "We thought it was appalling that our generation has been denied the right to free speech," they said.

3. Canvas

This typographical canvas is the work of Rob Green, art director at LHM.

4. Stickers

In the spirit of punk rock, designer Tom Hobbs at CAB Studios suggested these stickers which band members could apply to their guitars or amps to show solidarity to the cause.

5. Mask

Scare your friends with this Putin mask dreamt up by Pol Mestres, an art director at Young & Rubicam Barcelona.

6. Condoms

Veniamin Matunin designed this range of colourful condoms.Well done to the top six. Now The Drum is looking at the logistics of having some of these products made and sold, the idea being that any funds generated will be used to support the Pussy Riot defence fund.However, an appeal is due on October 10, which may result in the girls being freed. So we are ever hopeful that this second stage may not be necessary.

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