Metro expands Latin American reach with Puerto Rico launch
Metro, the free daily newspaper, has announced the launch of a digital and print Puerto Rican edition as part of efforts to expand its reach in Latin America.
Puerto Rico is the fourth largest advertising market in Latin America with 2m people located in and around the island’s capital of San Juan and the highest GDP per capita in the region.
The title is already the largest newspaper in the region with nearly 3m daily readers across Mexico, Brazil, Chile, Ecuador, Peru, Guatemala and Columbia.
Metro CEO Per Mikael Jensen commented: "Latin America has grown in importance to Metro and now accounts for over 25 percent our business. Latin America is also core to our strategy for growth and with Puerto Rico in the portfolio we can leverage on Metro's strong position in the market and provide clients and agencies with the best possible advertising solutions and services."