2 October 2012 - 12:11pm | posted by | 0 comments

John West invites consumers to explore Old Sam's Cabin in interactive YouTube video

Following on from its successful ‘Story in Every Can’ advertising campaign, John West is inviting consumers into advert star Old Sam’s Cabin in an interactive YouTube video.

In a similar style to Old Spice’s Terry Crews musical muscle machine interactive video, viewers can click on any object in Old Sam’s Cabin to watch Sam “spill the beans on where the many bizarre items in his cabin came from.”

Created by John West’s advertising agency, CBJWT, the items in Old Sam’s Cabin include, a ‘Fortuna Teller’ crystal ball, a television entitled ‘Fame’ which shows the latest John West TV advert, and a ‘one eye on the prize’ cup and ball game.

CBJWT created 30 clickable links within the video using YouTube's annotation technology, the Google team also worked with the agency in producing the film.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Glasgow University College of Arts Knowledge Exchange - communications strategy

20/11/2014
The College of Arts Knowledge Exchange is a leading-edge...

In The Snow Magazine Front Cover

20/11/2014
Front cover from a fashion shoot in Zermatt earlier this...

Cuckoo Design - HeadSpace

17/11/2014
If you want to work through your brand challenges and turn...

Welsh Blood - Precious Concept

17/11/2014
Description The Welsh Blood Service organises the...

Pentland / Ted Baker – AW14 footwear photography

14/11/2014
Pentland is behind some of the world’s best-known sports,...