Cadbury has announced the launch of a new chocolate bar, Crispello, aimed at women who are weight-conscious.
The launch of the bar, which will go on sale next Monday, 8 October, will be promoted by a £7million advertising campaign.
Featuring the slogan ‘A little treat for you’, the packaging has been designed to be resealable so the three pieces can be eaten separately.
A Cadbury spokesman said: “The mix of wafer and chocolate is a lighter way to eat chocolate and we know from experience that women are attracted to this particular format.
“It will also appeal to women because it is in three separate portions so they can consume a little at a time rather than in one go.”