Black & Decker launch pre-Christmas campaign to promote Autoselect Steam Mop
Power tools and accessories brand, Black & Decker, is launching a ten week advertising campaign to promote its Autoselect Steam Mop which will air from Monday 8 October.
Capitalising on the pre-Christmas market, Black & Decker’s Autoselect Steam Mop will feature in prime time slots on terrestrial and satellite TV, video-on-demand, and video search elements.
The introduction of video-on-demand and video search means viewers will be able to click through to the relevant retailer website to purchase.
Black & Decker Marketing Director, David Osborne commented: “We’re thrilled to be back on TV with a significant investment for Black & Decker.
Our Autoselect Steam Mop has sold in huge numbers since its launch last year and the aim of the new campaign is to raise awareness during the pre-Christmas season, offering consumers innovative and quality products that they can trust – a characteristic that Black & Decker is synonymous with.”