2 October 2012 - 9:37am | posted by | 0 comments

Apps focus: What are the biggest challenges facing app developers and marketers, and are brands being lazy about apps?

In the latest in a series looking at the issues surrounding app development and strategy, The Drum speaks to app developers to discuss the challenges facing app developers and marketers, and whether clients are being lackadaisical in implementing apps as part of their mobile marketing strategy.

Apps focus: What are the biggest challenges facing app developers and marketers, and are brands being lazy about apps?Apps focus: What are the biggest challenges facing app developers and

The Drum spoke to Grapple, M&C Saatchi Mobile, Shout Digital, Reactiv Apps and Shout Digital to determine the challenges within app development, including

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