2 October 2012 - 9:37am | posted by | 0 comments

Apps focus: What are the biggest challenges facing app developers and marketers, and are brands being lazy about apps?

In the latest in a series looking at the issues surrounding app development and strategy, The Drum speaks to app developers to discuss the challenges facing app developers and marketers, and whether clients are being lackadaisical in implementing apps as part of their mobile marketing strategy.

Apps focus: What are the biggest challenges facing app developers and marketers, and are brands being lazy about apps?Apps focus: What are the biggest challenges facing app developers and

The Drum spoke to Grapple, M&C Saatchi Mobile, Shout Digital, Reactiv Apps and Shout Digital to determine the challenges within app development, including

To continue reading Subscribe Now

Want to read this article?

Try The Drum online subscription FREE for one month.

Shout

Shout is an award-winning strategic digital agency with a proven track record of working with iconic brands to deliver digital breakthroughs. Our... Read more

Latest Projects from the Profile Hub

Agency51 Design & Development - Women Make Waves

22/07/2014
Challenge. Women Make Waves is a new online blog network...

Swoon Editions

22/07/2014
The Client Swoon Editions is an online furniture brand that...

Asda Store Proposition Intranet

17/07/2014
The Client Asda is Britain’s second largest supermarket...

Timberland Apparel merchandising

15/07/2014
Six large installations in Milan for footwear and apparel....

Hudson Fuggle: Case study

15/07/2014
We spoke to Sue Higgins Finance Director at creative agency...