2 October 2012 - 9:37am | posted by | 0 comments

Apps focus: What are the biggest challenges facing app developers and marketers, and are brands being lazy about apps?

In the latest in a series looking at the issues surrounding app development and strategy, The Drum speaks to app developers to discuss the challenges facing app developers and marketers, and whether clients are being lackadaisical in implementing apps as part of their mobile marketing strategy.

Apps focus: What are the biggest challenges facing app developers and marketers, and are brands being lazy about apps?Apps focus: What are the biggest challenges facing app developers and

The Drum spoke to Grapple, M&C Saatchi Mobile, Shout Digital, Reactiv Apps and Shout Digital to determine the challenges within app development, including

To continue reading Subscribe Now

Want to read this article?

Try The Drum online subscription FREE for one month.

Shout

Shout is an award-winning strategic digital agency with a proven track record of working with iconic brands to deliver digital breakthroughs. Our... Read more

Latest Projects from the Profile Hub

THE CO-OPERATIVE BANK BRAND ADVERTISING CAMPAIGN

30/10/2014
Creating a brand campaign for a high street bank is always...

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...