Global IT solutions company, Mindtree, has announced its new brand identity with the revealing of its new mission, values and logo, designed by Siegel + Gale.
The rebranding initiative is part of Mindtree’s on-going transformation to an expertise-led organisation and is a strategic component of Mindtree’s vision of becoming a billion dollar company.
“Mindtree is looking confidently at the future, standing on the strong foundation that we built in the last 13 years” said Subroto Bagchi, Chairman, Mindtree Limited.
Krishnakumar Natarajan, CEO and MD, Mindtree Limited, added: “The new identity captures our values and beliefs. The brand voice - bright, confident and active will drive our behavior and lead us to greater successes.”
The new Mindtree logo features multiple strands weaving into one central hub and aims to represent the meeting of minds and technology.
The tagline “Welcome to possible” is a simple but powerful expression of the brand mission, values and promise.