Google has today announced the launch of Tag Manager, to help sites consolidate their website tags.
According to Google, the new free tool will include asynchronous tag loading, multi-account functionality and a preview mode.
Laura Holmes, product manager for Google Tag Manager, said: “Over the past few years, we’ve seen massive improvements in digital marketing sophistication and capabilities. Today there’s a rich suite of tools allowing marketers to gain better insights, reach audiences in new ways, and develop improved marketing campaigns so users have better web experiences. Yet many modern marketing tools—like web analytics, conversion tracking, remarketing, and more—depend on adding "tags" to your website.
“We’ve been hard at work to help take the pain out of tagging for everyone. That’s why today, we’re announcing our first release of Google Tag Manager. We’re launching globally in English, and the product will soon be available in many other languages.
“Google Tag Manager is a free tool that consolidates your website tags with a single snippet of code and lets you manage everything from a web interface. You can add and update your own tags, with just a few clicks, whenever you want, without bugging the IT folks or rewriting site code. It gives marketers greater flexibility, and lets webmasters focus on other important tasks.”
This comes as Google begins to wind down some of its other tools as part of its ‘spring clean’.
Discussing the announcement, Graham Cooke, CEO of QuBit, said: "The launch of Google Tag Manager is great news for the broader tag management marketplace. It's going to bring this nascent technology into the mass market and really drive home the benefits of tag management for website owners. Google Tag Manager itself is primarily aimed at the smaller end of the market and is focused around managing tags from Google campaigns.”