Japan Tobacco International launched a series of adverts to share its views on the potential consequences of standardised packaging on cigarette packets back in July this year.
However it has now been revealed the company, which owns Benson & Hedges and Camel, has embarked on a second phase of campaign activity to further raise awareness of the potential impact.
The print ads, appearing in newspapers, will give detailed arguments opposing the Department of Health’s plans and uses the strapline ‘Plain Packs don’t make Common Sense’.
The campaign has been strategically launched to coincide with the political party conference season, September 30 – October 10, where the economy and business will dominate the agenda.
Martin Southgate, managing director UK for JTI, commented on the campaign: “The Government has said that it is looking to small and medium sized businesses to lead us out of the recession, however the plain packaging proposals threaten those same businesses at a time when they are most vulnerable.
“Tobacco is a key driver of turnover and footfall for community stores. Our campaign will therefore focus on explaining the issues, how the illegal trade in tobacco products is already affecting retailers, and how it could get worse”.
“The UK is meant to be open for business and growth is meant to be the Governments top priority. Plain packaging will seriously undermine that”.