Natwest refreshes advertising offering with integrated campaign by M&C Saatchi
Natwest has revealed its latest ad offering, created by M&C Saatchi, to run across TV, press, outdoor and digital channels. The campaign advertises the bank’s ‘Emergency Cash’ and ‘Get Cash’ services, demonstrating its commitment to offering real help to its customers. The television ad features a series of situations where people have lost their debit card or we see it being destroyed. M&C Saatchi has also developed the digital executions for the campaign, including a YouTube homepage takeover and a Natwest ‘Get Cash’ app. The YouTube takeover features two characters called ‘Richard’ and ‘Barnaby’ and is targeted predominately at students and parents. The characters generate songs that can be personalised and emailed to family members – essentially asking them for money. Richard and Barnaby can explain to ‘Mum and Dad’ how to use the ‘Get Cash’ app to send cash to their loved one. The app provides a secure ‘cash code’ valid for three hours which can be used at any Natwest, RBS or Tesco cash machine.