Glasgow City Council has today announced that it has signed a multi-million pound naming deal which will see the new sporting arena venue be known as the Emirates Arena for the next 10 years.
The £113million Emirates Arena, set to open Friday 5 October, includes the Sir Chris Hoy Velodrome, the Commonwealth Indoor Sports Stadium, three full-size sports halls, a Glasgow Club health and fitness centres, a luxury spa, an outdoor 1km closed cycle circuit and four outdoor five-a-side football pitches.
Councillor Gordon Matheson, the leader of Glasgow City Council, said: "This is a fantastic deal for the people of Glasgow. Many of the world's top sports venues already enjoy the considerable benefits and prestige secured through a naming rights agreement and this partnership with Emirates puts us firmly in that elite group.
"The Emirates Arena is a truly world-class venue that will host a genuinely world-class sporting events programme. This partnership will bring that venue and global brand together and it will be the people of Glasgow who will reap the benefits. Over the next 10 years this multi-million pound deal will leave a lasting legacy.
"We are one of the world's top 10 sporting cities and the Emirates Arena will play a huge part in ensuring we retain and build on that position in the coming years. We can't wait for the action to get underway at the Emirates Arena."
The council has said that the deal will inject millions of pounds into the Glasgow economy and give the venue an internationally recognisable brand name.
Richard Jewsbury, Emirates’ senior vice president commercial operations for Europe, said: “As a truly global airline we are committed to connecting people and cultures and this new sponsorship portfolio truly embodies this spirit.
“We sponsor a number of the world’s most prominent international sporting and cultural events and this multi-million pound agreement will not only help to inject significant funds into the Glasgow economy, but will also highlight Glasgow’s place on the international sporting stage.
“The state-of-the-art multi-purpose Emirates Arena is a true representation of our new brand platform, ‘Hello Tomorrow’, which focuses on the endless possibilities of the future.”
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