eBay ups mobile global transaction forecast for 2012 by $2bn as apps hit 1oom download mark
Online auction site eBay has revised its forecast for global transactions through mobile to $10bn for 2012 after this week it saw the 100 millionth download of its app and 100 million listings through mobile.
The company this week reach the milestone, made up of its app suite which includes its core app, the eBay Motors app, the eBay Fashion app and the RedLaser price checking app and increased its initial mobile forecast from $8bn by $2bn.
Ebay is also expecting the upcoming Christmas period ever to be its most successful on mobile, predicting that 30 per cent of the most popular gifts being sold through smartphones.
Olivier Ropars, senior director of Mobile Commerce, eBay Europe said: “Before there was even an iPhone or an App Store, we identified that mobile shopping would fundamentally transform the way we shop – allowing people to shop whenever and wherever they want. Making buying and selling as easy as possible on your mobile has been key to reaching this milestone and we will continue to improve on the way we engage with consumers across our app suite. With consumers checking their phones around 40 times a day, having a strong mobile presence is no longer a ‘nice to have’ but an essential for any retailer who wants to stay ahead of the game.”